

| ASP Consulting | 17 Jan 2007 |
ASP - new consultancy division
ASP, the event website specialist, now offers offline strategic and tactical solutions for event organisers through ASP Consulting.
ASP Consulting will work with organisers to offer ideas, advice and practical assistance wherever needed throughout an event campaign. Services available include copywriting, training, best practice advice, market research, PR and executing marketing campaigns.
This new division will be lead by Jo Tyler, Head of Event Strategy, who has worked for professional and commercial event organisers, as well as a number of corporate clients, associations and institutions on a consultancy basis.
‘This is a natural progression for us to extend our services beyond websites,‘ comments Arran Coole, Managing Director. ‘We have been working with event marketers for ten years and are aware of the challenges that they are facing – reduced budgets, reduced staffing but continually higher expectations.'
'With this in mind,' adds Jo Tyler, Head of Event Strategy, ‘we will also offer training sessions to help event marketers to develop into more senior positions within the industry.'
