Whilst our daily focus is with the marketer or event organizer, we also have an impact on other departments and job functions:
Our daily focus is with the marketer or event organizer.
We speak to the teams regularly from site launch, throughout the campaign, and post show to ensure they are getting the most out of the SHOWOFFTM platform.
You run a team and events. You want to know that the budget is set, the marketing is enabled to attract the visitors and that sales have the tools to hit the targets.
With ASP at least you know the website and online marketing is in good hands. We will look after your marketer.
It’s all about the bottom line. ASP has been working with clients for 13 years and we are tried, tested and trusted. We may not be, on paper, the cheapest solution or perhaps you have, or are toying with the idea of having, an internal team to develop your web products. However, choosing ASP can be the best investment you make because the overall ROI is extremely effective.
With ASP your highly skilled marketers are not press ganged into becoming unskilled/untrained software designers and testers. This distracts them from marketing. Perhaps they are dealing with an internal IT team which has other priorities? Is 1 events' website more important than your companies' overall IT infrastructure? Maybe not and that’s where the bottom line will start to suffer. Also there is a technical risk of under prioritising a marketers requests to urgently change the website. Your marketers support sales and grow events.
At ASP we understand the event dynamic, before the show, the event director and the marketer drive the success but it’s a time precious process, marketing is like an oil tanker – delays can cause crashes and that’s where ASP step in, there is no catching up for ASP, we’ve worked on thousands of event websites and campaigns and we require no tactical hand holding. You outsource to us because we are flexible, fast, stable and ready. Also, the most important person to us is the event marketer and they are our priority. We can even teach them and the sales team about website revenue generating processes. Your companies IT infrastructure? Leave that to your IT team – that’s their priority and expertise.
Finally we have to develop our product constantly otherwise we lose clients – that means your online marketing is constantly being developed and is never left behind.
Who is responsible for the website? In most companies there is a funny dynamic between marketing (the communicators) and IT (the enablers) – there can be a battle between the two departments for control of the website – marketers want speed to market and IT want security and adherence to data processes.
What IT don’t want is to become expensive secretaries for everything online, that is an email (or ten!) a day about changing a word or image on the website. Good IT should be strategic, making decisions that cut down on future issues as opposed to tactical – running around with unpredicted time stealers like crashed servers, ISP issues or persistent marketers wanting websites updated.
ASP is here to enable the requirements of the marketers, we empower them to communicate without involvement. For the IT department this is good news, now there is a third party supplier to handle all the website issues and rest assured we have all the good processes in place that you would insist on: data security, SLA’s, back-ups, financial stability etc etc . We are also happy to talk with you in regard to integrating the website data with any internal CRM or people databases your have.
Site domains and sub domains can either be set up and managed by your IT department or by us - either way we are happy to let you know what is needed in simple terms so you can instruct them on what needs to be done in order to get your sites up and running efficiently.
With an ASP website exhibitors have the facility to promote themselves to their key audience. SHOWOFF makes the uploading of all content very easy so that the exhibitor in fact builds a 'virtual booth or stand' which promotes them all year round. Depending on the set-up for a particular show the exhibitor can also add their contacts to the website and visitors could talk with them via the system For example they could enquire about a product or create an appointment with them. Statistics are available for exhibitors to see how many people viewed their profile and products.
Content types that could be uploaded: Text, pictures, PDF's (for brochures, white papers case studies etc.) and video.
Visitors not only can view all the basic information to attend an event (times, location, maps, dates etc.) but they can start to proactively plan their visit. Each website includes a full exhibitor list which is filterable by product category so that the visitor can target their interests. Furthermore, depending on the website set-up, the visitor could search for other content, again filterable by product category, to help them plan their show. Examples are:
If the organizer has taken the communities modules then it is possible for the visitor to store their favourites, message other participants and make appointments which are stored in their emailable and printable calender.